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It has taken a long time but Australian travellers are finally returning to Japan. The nation’s tourism industry is experiencing a long-overdue pick-up in demand as we approach the anniversary of the earthquake and tsunami that wreaked havoc on large parts of country in March last year.

The disaster has shown there is an exception to the idea that Australians are quick to return to destinations once the immediate danger has passed – that exception is radioactivity. Fear of radiation caused by the nuclear meltdowns that followed the powerful earthquake has kept the country off travellers’ radars for an unusually long period, regardless of assurances that it is safe to visit.

“With a natural disaster, there’s generally a much quicker recovery than we’re seeing in Japan,” the chief executive of World Expeditions, Sue Badyari, says. ”The recovery has been very slow … we’re sitting at about 30 per cent [sales] of what we were for 2010-11. I think you have to link that to the [fear of] radiation.”

Badyari says the Australian government’s message that it is safe to return to Japan has taken a while to get through to tourists. There has been a notable improvement in bookings since… (click here to keep reading this article by Jane E. Fraser)

 

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