Where do you get your inspiration for holidays?
If you look at where travel companies are investing their efforts, you’d think social media applications such as Facebook and Twitter are playing a big role in our plans and choices. But are we paying much attention to these platforms – aside from clicking on the occasional “like” button in the hope of winning a holiday?
Only 8 per cent had used Facebook for planning a holiday in the previous 12 months and only 5 per cent said Twitter had any influence on their decision-making. Newspapers, holiday brochures, websites and television continued to be the most used sources of information and inspiration.
However, the use of social media is still in its early stages in travel and its influence is likely to grow as travel companies get more innovative with their social media offerings, rather than just using the applications to throw marketing information at consumers.
KLM recently launched a “Meet & Seat” service that allows travellers to… (click here to keep reading this article by Jane E. Fraser)