Whether it’s juicy gossip or a hot deal on a holiday, we all like to be the first to hear about it. Even if you don’t take advantage of the information, it makes you feel good to be among the first to know.
A report by the leading travel industry research agency, PhoCusWright, says websites such as Groupon are “already poised to be significant sellers of travel”. ”The surface appeal of the daily deal is basic: deep, deep discounts,” the report says.
There are some questions about the commercial sustainability of these types of deals, which typically demand discounts of at least 50 per cent off the published price.
The PhoCusWright report says merchants want to be sure they are not cannibalising other sales avenues or alienating customers who have already booked at a higher price. ”And then there is the basic concern about how to make – and not lose – money on a deal where… (click here to keep reading this article by Jane E. Fraser)
