While many are bemoaning the state of tourism in Australia, this company sees a world of opportunity.
Adventure tourism operator G Adventures will launch tours in Australia in the New Year, saying the country offers huge potential for adventure travel. G Adventures will include activities such as spearfishing with Aboriginal elders, visiting working cattle stations and island-hopping on yacht journeys.
The company’s founder, Bruce Poon Tip (pictured), says the opportunities in Australia “are greater than anywhere I’ve ever seen”. “There are a lot of people doing the same thing here,” says Poon Tip, who is an internationally-recognised leader in eco and cultural tourism. “There’s also a lot of indigenous culture here that is untapped and under-utilised, and we have the structure to help with that.”
Asked why it has taken 22 years to include Australia in its tours, Poon Tip says the company has traditionally operated in developing countries. However, the success of launching into North America last year gave it the impetus to tackle Australia, along with New Zealand.
Poon Tip says while the Australian tours are being developed with international travellers in mind, he expects some interest from Australians who want to see their country in a different way.
This article is an excerpt from Jane E. Fraser’s weekly travel column in The Sun Herald, Sydney.